Biggest Threat to 4G Monetization is Lack of Real-Time Billing Capabilities, Says Operator Survey
TORONTO – March 12, 2014 Redknee Solutions Inc. (TSX: RKN), a leading provider of business-critical billing and charging software for communications service providers, is pleased to announce the results from a recent survey released by Telecoms.com Intelligence, which focuses on Business Support System (BSS) requirements for 4G/LTE networks. The survey, in which Telecoms.com Intelligence sought the opinions of executives from more than 60 operators, found that the lack of real-time BSS capabilities posed the single most important limitation for 56 percent of respondents as they look to launch new LTE services.
In the report ‘Operator Perspectives on 4G BSS Requirements,’ respondents from across the globe agreed that the absence of real-time BSS functionality when launching 4G services is a major challenge that hinders their ability to enable the flexibility and responsiveness they need to support their long term goals. In addition to the absence of real time capabilities, respondents listed time to market for launching new services, limited pricing strategies, and a lack of integration across the BSS environment as other serious challenges they face when considering LTE.
Mike Hibberd, Editor of Telecoms.com, commented:
"Operators need to improve their flexibility, agility and time to market for new services if they are to compete effectively against internet players. This survey showed that BSS portfolios marked by a lack of integration and a clutter of legacy systems represent a serious obstacle to operators' aims in this regard, either delaying the necessary improvements or blocking them altogether."
Lucas Skoczkowski, Redknee’s CEO commented:
“The results of this survey come at an important crossroad for operators as the roll out of LTE networks continues to accelerate. The underlying conclusion shows that operators have recognized that they are ill-equipped to fulfil their LTE/4G monetization strategies. While real-time solutions have been around for a while, operators are still hamstrung by their legacy prepaid voice billing systems, which can’t manage data, or by their postpaid systems, which have limited real-time capabilities. In addition, the conversation of how operators achieve convergence becomes more imperative for 4G as operators recognize that their complex operations are now creating a significant roadblock to monetizing 4G.”
Redknee acknowledges that an ‘all-or-nothing’ full BSS transformation is not always necessary in order to overcome these challenges. In contrast, following a strategic ‘best according to need’ approach helps to better meet the needs for the individual operator. This requires open, flexible systems that solve end-to-end problems in defined spaces while at the same time fit well with other marketplace solutions. Redknee further believes that advancement of cloud-based solutions allows operator IT shops to leverage hosted environments to handle spare capacity and to migrate priority systems to an external environment while managing core systems concretely.
To learn more about the Operator Perspectives for 4G BSS Requirements Survey, Redknee will be hosting a webinar on March 20th, 2014 at 10:00 AM EST. To register your attendance, please visit the Telecoms.com website.
Redknee’s real-time charging, policy management, billing and customer care solution enables CSPs to monetize and optimize the subscriber experience across the entire customer lifecycle. From activation to provisioning, to providing a 360 degree view of the customers’ usage, preferences, and integration with third-party social media sites, to empowering customers with self-care tools and the ability to pay for services on the go, Redknee supports some of the largest service providers in the world. In addition, Redknee’s highly scalable and flexible solution enables CSPs to monetize third party relationships and content, support resellers and dealers and launch multi-country operations quickly, effectively and with a low total cost of ownership. Available on-premise, cloud-based and as a Software-as-a-Service offering, Redknee provides a complete portfolio of monetization and subscriber management solutions that empowers a connected customer experience, marketing agility, transparent operations and supports service providers’ growth strategies beyond the telecom industry.
For more information about Redknee and their solutions, please go to www.redknee.com.
About Telecoms.com Intelligence
Telecoms.com Intelligence is the industry research offering from the leading news and analysis portal for the global telecoms industry. With over 80,000 unique monthly visitors and more than 70,000 registrations to its webinar platform, Telecoms.com has access to executive opinion of unrivalled breadth and depth. That opinion needs context and the Telecoms.com Intelligence editorial team excels at transforming raw data into insight and analysis. And with a variety of print and digital channels, including Mobile Communications International magazine, Telecoms.com Intelligence can drive unbeatable awareness of its findings.
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Source: Redknee Solutions Inc.
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