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Utilities beware: Prepaid Energy is not just for emerging markets anymore

December 5, 2016 7:00 AM | Category: Happier SubscribersPricing Innovation,  | by Stefan Henss

Gone are the days where established energy utilities can bound their concerns to aging infrastructure and getting more power out of the grid. Today, energy providers need to balance consumer demand with the level of output across the system, but this can often be hard to manage especially if demand and consumption patterns continuously change or peak unpredictably.

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Customer focus drives undeniable results

November 14, 2016 7:00 AM | Category: Happier SubscribersPricing Innovation,  | by Stefan Henss

Meralco’s prepaid electricity service customer base is growing at a rapid pace, so far, adding over 11,000 connections since the start of 2016.  Three years after the initial pilot, Meralco now has over 28,000 meters running on prepaid electricity.  In a study by a third party research agency, Prepaid Electricity registered a high 90% satisfaction rating among its early adopters.  Customers cited several factors – including the affordability of low denominations, the daily balances SMS notifications, and the convenience of reloading from regular mobile retail outlets – as highlights of the prepaid electricity user experience.  Not as popular, but equally impressive, was Meralco’s online self-service portal, for customers interested in obtaining their most recent usage information on-demand.

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Meralco’s prepaid energy: a two-year retrospective

October 31, 2016 7:00 AM | Category: Happier SubscribersPricing Innovation,  | by Stefan Henss

The Philippines is an exciting country. It is home to over 100 million people inhabiting approximately 2,000 islands with some of the most beautiful scenery in the world. In recent years the Philippines has been heralded as an Asian success story for its fast economic growth. In fact, in mid-2016 CNN reported that the Philippines was the fastest growing economy in Asia, expanding by 6.9% in Q1, 2016 – faster than China. The fast paced economy and strong population growth means that energy consumption in the Philippines continues to grow with Wikipedia suggesting demand for electrical energy increased by over 40% in just 1 year - between 2012 and 2013.

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Redknee Increased Market Share to Top 4 in 2015

October 19, 2016 7:00 AM | Category: Pricing Innovation,  | by Namit Garg

The converged billing market is experiencing strong demand as communications service providers seek agile products that can adapt to changing market conditions and a shift in consumer preferences. The strength of the converged billing market is well recognized, with two recent reports highlighting the strong growth. Analysys Mason recently released its Revenue Management Market Share Report which mentioned the converged billing market beat Analysys Mason’s growth expectations in 2015, with growth set to continue. This prediction is further confirmed by Research and Markets which forecasts growth in the converged billing market to be (CAGR) 18.52% for the period 2016-2020.

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Smart Pricing

August 12, 2015 7:46 AM | Category: Pricing Innovation,  | by Robert Hagen

Growth is good, so hypergrowth is better, right? 

Well, what seems to be trivial for many industries is not that simple for mobile operators. A fundamental change in the revenue mix, with voice revenues declining and messaging revenues often tending to zero, means mobile data hypergrowth is key for the CSPs future. Unfortunately, monetizing this hypergrowth is a different game and strategies on this game keep many CMOs awake these days.

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Looking Beyond - Net Neutrality and Content Monetization

May 18, 2014 7:17 AM | Category: New RevenuesHappier SubscribersPricing InnovationBetter ServicesPolicy Control,  | by Jim DeMarco CTO

Are all packets created equal? The European Commission and the FCC disagree starkly on this question. While the EC has proposed to the European Parliament a very strict reiteration of net neutrality, in the States the FCC, guided by a federal appeals court, has indicated it will modify its regulations to support major broadband providers as they strike deals with over-the-top (OTT) content providers like Netflix for premium access to content.

The EC approach draws a bright line: all internet traffic is equal, no exceptions other than urgent content like medical information sharing that wouldn’t otherwise be publicly available. The FCC’s proposed new approach is far more nuanced: premium content can be given premium access, for a price to be paid either by the consumer or by the content provider, allowing certain consumer-saving restrictions that prevent CSPs from blocking any legal content or acting in any “commercially unreasonable” or discriminatory manner. Illegal content, as always, can be blocked. Within days of the FCC’s proposed changes, Netflix had struck deals with Comcast and later Verizon that will, in the end, allow Netflix to sponsor a guaranteed higher bandwidth for its premium video services to Verizon and Comcast customers. At the same time, Netflix has hedged its bets by signing on to an open letter from most of the largest tech companies protesting the FCC’s net neutrality plan .

This is not an esoteric debate over interconnect fees or even how the structure of the Internet will evolve. If net neutrality shifts as the FCC proposes, the implications for end consumers will be enormous. For CSPs, monetizing this fundamental shift will be mission-critical; old bundle-based subscription models just won’t apply.
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Unlocking the Potential of 4G Monetization – Where Are My Keys?

March 25, 2014 9:00 AM | Category: New RevenuesHappier SubscribersPricing InnovationBetter ServicesPolicy ControlSubscriber Analytics,  | by James DeMarco

Do you think your existing BSS infrastructure helps or hinders monetization of new 4G services? 
It’s not a trick question. In fact, according to a recent survey of CSPs worldwide conducted by Informa, the majority of global operators feel their current BSS systems prevent them from monetizing 4G properly.  Since 4G reflects a real tipping point in our industry, enabling ubiquity of bandwidth at any time of day, and since smart devices make OTT services accessible at the touch of a button, the need is ever more important and urgent for CSPs to craft rapidly responsive marketing offers that make sense to their customers and others in the value chain.  But just where the need is greatest, the ability to deliver against that need seems weakest.


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