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The Power of an Integrated CRM Redknee and Microsoft Dynamics

For service providers today, Customer Relationship Management (CRM) is a combination of business policies, processes, and customer-facing strategies developed to improve customer relationships, increase revenue, and gather and analyze valuable customer data that can be leveraged across the organization. In the past, the CRM solution worked as a simple customer management interface providing a way to access limited account information and deliver basic provision requirements. However, the new generation of services and applications has introduced added complexity to CRM requiring operators to use an entirely new breed of solution that can help manage and fulfill the industry’s heightened focus on the customer. In “The Power of an Integrated CRM Redknee and Microsoft Dynamics”, the discussion highlights the evolution of CRM, challenges many service providers face with outdated CRM systems, and what the changing CRM means today. 

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