Monetize Data Faster and SmarterToday’s digital revolution is allowing people to connect in new and exciting ways. Mobile data services are the enabler for this revolution, representing THE big game changer in the telecommunications industry. With traditional voice and SMS revenues declining and new players ripping out increasing parts of the industry revenues, communication service providers’ survival depends on their success in monetizing mobile data.
This paper examines the drivers and impacts of the data hypergrowth, points out the challenges on data monetization models and suggests a viable strategy for monetization.
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